The Visitor Channel 7 has been part of the Maui visitor industry for over 20 years. For over 50 years, television advertising has been and continues to be the most efficient form of mass media. Television advertising provides the benefit of combining sight, sound, color, and action to an actively engaged audience. Virtually every business can afford to put the power of television to work for them.
Visitor Television – With targeted television advertising programs, we can help you by driving sales and educating visitors about your business during their limited stay. Costing less than 2 cents per day for each room or household the advertising reaches. Visitor television advertising is the least expensive advertising for businesses of all sizes.
As our industry gravitates to heavier use of the web for information Channel 7 promotes your website directly from television to promote direct sales. Additionally, The Visitor Channel 7 has developed websites to provide the latest visitor information. At the present time all online website advertising is value added for no additional cost to you.
Network Cable Television – Network cable television advertising is a very expensive option as their cost is approximately 5 to 10 cents per room/household reached, whereas visitor television advertising costs far less. Furthermore, network television's visitor audience is very minimal. One common misconception is that visitors watch network television while on vacation. Research shows Maui's visitors do not spend their time watching network television. Visitors turn on the television to find local visitor related programming such as Maui's Visitor Channel 7 and Scenic Hawaii on HD Channel 1000.
Print Media Advertising – Print media has experienced double digit declines in circulation and readership annually for the past 5+ years. The primary driver of these declines is the fact that visitors are accustomed to getting their primary news and information from broadcast television and the Internet. Many print media companies have transferred their display advertising to websites, but have no method of promoting these websites other than through their print advertising. With the amount of visitors reached with print media advertising versus television advertising visitor television advertising is the clearly a smarter, more cost efficient option.
Radio Advertising – With the fragmentation of formats and introduction of in car media players like the iPod and the proliferation of cell phone use while driving, radio has declined dramatically as a broad reaching vehicle for advertisers. Radio provides a background to other activities like driving, working, etc. In terms of cost, radio advertising is many times more expensive than visitor television advertising.
PUZZLE SOLVED
Find out today how you can put the Maui's most powerful visitor medium to work for you. Paradise Television Network is here to help you create the right commercial and the ideal schedule to grow your sales and enhance your business.
Put visitor television to work for your business at a cost per day of less than 2 cents per room/household reached. Call us today to let Channel 7 work for you, 808-661-5065.
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