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Visitor Spending Topped $1.2 Billion in July
Record Domestic Visitor Days and Arrivals
HONOLULU--Hawaii visitor expenditures increased .3 percent to $1.2 billion, due to a 4.4 percent rise in average daily spending in July 2006, a record month, according to preliminary data released by the Department of Business, Economic Development & Tourism (DBEDT) today. Total visitor spending for the year has increased 4.6 percent to $7 billion.
Domestic arrivals reached 564,294 visitors resulting in a fourth straight month of positive growth (.9%). However, international arrivals and international visitor days were down 10.6 percent and 20.9 percent, respectively. Total arrivals to Hawaii found it hard to beat last July's record and experienced the first month of decline (-1.9%) after three months of positive growth. Total visitor days for July 2006 were also down 4 percent.
Hawaii Visitor Spending Increases
Officials Say Arrivals Rebounding After Tough Economy
HONOLULU -- Spending by tourists and other visitors to Hawaii increased by 6.4 percent during the first five months of 2010 when compared to the same period last year.
The Hawaii Tourism Authority reported Friday that visitors spent $4.3 billion between Jan. 1 and May 31.
In addition, visitor arrivals by air from Japan rose 25.6 percent last month, compared to May 2009. Arrivals from Canada increased by 14.6 percent and from the West Coast by 2.4 percent, but arrivals from the East Coast declined by almost 3 percent.
TVB Study: Adults Spend Twice as Much Time on TV Than Web
Broadcast TV easily top source for local news
By Michael Malone -- Broadcasting & Cable, 5/25/2010 12:44:44 PM
People age 18-plus watched 319 minutes of television a day, according to the Media Comparisons Study 2010 commissioned by the Television Bureau of Advertising (TVB). That figure more than doubles the time spent on the Internet (156.6 minutes), and dwarfs daily time spent engaging with radio (91.2 minutes), newspapers (26.4 minutes) and mobile (19.2).
Other findings showed that television reaches nearly 90% of people 18-plus every day, better than the Internet's 67.5%, radio's 60.6% and newspapers' 38.6%, and TV reaches over 80% of the general population.
Furthermore, almost 61% of people 18-plus said television had the most "authoritative" advertising, miles ahead of newspapers (15.4%) and Internet (8.7%), while almost 86% said TV had the most "influential" advertising.
"These results reaffirm the findings of other studies, such as the Council for Research Excellence's Video and Consumer Mapping Study as well as Nielsen's Three Screen Report," said TVB Senior VP of Research Susan Cuccinello. "By every measure, television reaches more consumers every day than newspapers, magazines, radio, the internet and mobile media, and more time is spent with television. Television also delivers impactful advertising and also connects with consumers through strong news performance."
The study was conducted in January and had 1,562 respondents. Interviews were conducted by Knowledge Networks.
The findings were encouraging for those in TV news, as 40.9% of people 18-plus said broadcast television was their "primary source of news", compared to the Internet's 17.4% and cable news' 15.2%. Tellingly, the Internet scored higher in that poll than newspapers (10.2%).
Over 57% of respondents 18-plus said they turn to broadcast television first for local weather, traffic or sports-well ahead of the runner-up, which was the Internet at 15.6%.
Study: TV Still Advertising's King of the Hill
May 26, 2010
By Anthony Crupi
A new study commissioned by the Television Bureau of Advertising finds that television is the single most influential advertising platform, eclipsing newspapers, magazines, the Internet and radio as America’s most trusted form of mass media.
According to the TVB’s 2010 Media Comparisons Study, 60.8 percent of adults 18+ said TV advertising was the most “authoritative,” outdistancing newspapers (15.4 percent), magazines (10.8 percent), radio (8.6 percent) and the Internet (4.4 percent). Not surprisingly, those numbers held steady among respondents in the core TV demo (adults 18-49).
Those surveyed also rated TV as the most influential medium, as 85.7 percent of adults 18+ said the tube had a greater impact on buying decisions than all other formats.
TV’s influence is largely a function of its reach. Per the TVB study, adults 18 and up watched 319.2 minutes, or 5.32 hours, of television a day, more than double their Internet allotment (156.6 minutes, or 2.6 hours). TV consumption also towers over radio (91.2 minutes), newspapers (26.4 minutes) and magazines (15.6 minutes).
“These results reaffirm the findings of other studies, such as the Council for Research Excellence’s Video and Consumer Mapping Study as well as Nielsen’s Three Screen Report," said TVB senior vp of research Susan Cuccinello. “By every measure, television reaches more consumers every day” than any other medium.
Among other findings, TV advertising is the most engaging (77.2 percent). Moreover, 71.1 percent of those adults 18+ surveyed said that TV was most likely to inform them about new products or brands that they might go on to purchase.
Conducted in January 2010, the TVB study drew from a pool of 1,562 respondents––90 percent of which were over the age of 18. All interviews were conducted by Knowledge Networks.
The not-for-profit TVB is a trade association representing more than 500 local TV stations. Its members also include ad sales rep firms.
Source URL : http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3i653c072dd63127c8d1c6dd3f26ad3add