THE PARADISE TELEVISION TRIPLE PLAY ADVANTAGE As we’re sure you already know, times are tough. In times like these, we must realize that advertising is not an art, but rather a science that, when studied, results in selling more products. Visitor Advertising needs to sell your product today! With Visitors you don’t have time to brand. With that said, when deciding between the multitude of advertising mediums, remember it is not just about the lowest cost but rather the greatest effect. Cost…and effect. Does it get the return on investment you need to survive? An old saying in advertising goes “In good times people want to advertise, in bad times they must advertise.” Some businesses tend to reduce their marketing budgets during tough times. Their rate of survival is far worse than businesses that IMPROVE their ads and increase spending (this is a proven fact). No matter how big your budget is you need to get a favorable rate of return. If you don’t you are doing something wrong and wasting valuable resources. We’ve always said “if your ad does not get the return you need then let us change it until it does. Don’t decrease advertising when times get tough because your likelihood of survival also decreases.” We have personally seen it happen over and over again during the many years we’ve spent in advertising. Remember advertising is about how many eyeballs see your ad or CPM (cost-per-thousand). During a recession people tend to stay home and watch more television. They also tend to spend more time on the Internet. How do you get them off the couch, and out spending money? Well, since people are watching more television and surfing the Internet they are more apt to see your television commercial and/or Internet ad. This is why Paradise Television created The “Added Value Triple Play.” Simply put, the best advertising play in Hawaii. Play 1. The Paradise Television Network’s Maui Visitor Channel 7 has been perfecting visitor advertising since 1989, and now reaches more potential customers than any other medium on Maui. Currently, the channel can be found in the majority of hotel rooms/condos and 98% of all residential households or a total of over 60,000 hook-ups (just think of how many eyeballs per month will be watching your commercial with people checking in and out of hotel rooms daily and multiple viewers watching at once). The same goes for Scenic Hawaii. Play 2. As you may know, Paradise Television has also been operating www.mauionline.com since 1990. Recently, a new version of Maui Online was launched featuring the best “live” video streaming on the WEB today. Think about it…for no additional cost your commercial is now available to the 1,458,632,361 Internet users worldwide. www.Mauionline.com. Play 3. Your on-air video is also placed in our Mauionline VOD (video on demand library) and is available for anyone to see at anytime. If you wish to change this version to make it conform more to Internet sales and place a stronger call-to-action pitch we can do this for you. Viewers can link directly from this video to your website or better yet, you can incorporate this video into your own website at no additional cost. In other words, the video is hosted on our server, so we will be paying the additional bandwidth costs while you upgrade your website to include your streaming video ad. Also, when Paradise Television produces a commercial for Channel 7, the production team will shoot as much footage as possible in order to edit a special extended presentation for our Maui Online website. As mentioned, this video can link directly to your company website, making access that much easier for your customers. This is the best Triple Play in the business, visually putting your company in front of the most potential customers here on Maui. We also feature a text card below the online video that allows you, the client, to update, change, or delete whatever data you need, at any time you wish. You can even create custom, targeted online coupons and specials to track your advertising. With Mauionline, it’s never been easier. All of this is at no additional cost other then the normal advertising rate on the highly successful Visitor Channel 7. Contact us today with any questions at (808) 661-5065.
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